JUST KEEP LIVIN'

JKL launched as the apparel arm of the Just Keep Livin’ Foundation run by Oscar-winning actor, Matthew McConaughey. Working with CAA, the agency created the Brand Identity including design of the logo, website, sales materials, hang tags, in-store fixtures, and opened 130 shop-in-shops throughout the Southeast, U.S. and Canada. The program included managing print, outdoor, digital, and engagements through Twitter, Instagram, and Facebook.

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